AMP Leadership

Program Description

Does it seem like everyone and everything is calling for your attention right now?

As your focus expands to building a team and an org, how do you create an “Operating System” that focuses your attention on What Matters Most and gets results—without losing your mind in the process? 

“If you want to be busy and anxious, practice busy anxiousness. If you want to be calm and centered, practice it. It’s as simple as that.” (Diana Winston, UCLA mindfulness teacher and researcher)

Well thanks Diana, sounds pretty simple…but what about when I’ve got 11 back-to-back meetings, a board meeting to prepare for with investors who have sky-high expectations, 6 new hires to onboard and 16 more to find, and–not least–a product to improve for the customers we are trying to serve and retain–only to wake up, rinse (maybe) and repeat tomorrow?? (We didn’t even mention the Slack and email messages mounting in the background.) How could I possibly exit “busy anxiousness” and practice calm centeredness amidst this chaos? Calm sounds nice–for vacation! I want results.

There is a way, not to perfection and a stress-less existence, but rather a set of habits and mindsets for working, being, and leading that create higher performance and calm centeredness.

We call this way Applied Mindfulness, and we’ve helped hundreds of high-growth leaders implement it. Click for more details on what this looks like concretely and our journey to get you there.

Program Timeline

Everything will be virtual except the retreats

AMP is a pair of 2-month programs, each including:

Participants can elect to do one or both programs.

AMP is for the committed, i.e. those leaders who are willing to apply the mindfulness they develop and the operating system they build when they are going about the rest of their lives. As the name implies, AMP is not about one-off peak experiences; this is not the vacation you’ve been waiting for! Each retreat, while fun, restorative, and deep, is ultimately in service of application. To this end, we also provide toolkits, templates, and conversation guides to help you instill the key habits in your team.

AMP #1: Leading Yourself

Kickoff: Attention-Liberating Habits + 360 Launch

1 on 1 Coaching + 360 debrief

Mindfulness and Prioritization: Focus on What Matters Most

1 on 1 coaching

Retreat #1 : Leading Yourself

1 on 1 coaching

Powerful Requests and Delegating for Development

1 on 1 coaching

Sustaining Your A Game: Plant the SEEDs

AMP #2: Leading Others

Communication Is a Game of Catch: Mastering Catching Whatever Is Thrown

1 on 1 coaching

Growth as a Team Sport: Actionable Feedback Foundations

1 on 1 coaching

Retreat #2 : Leading Others

1 on 1 coaching

Coaching for Growth: Iterate the Team Like You Iterate the Product

1 on 1 coaching

Conclusion: Designing Your Growth Path and Architecting Others'

AMP #1: Leading Yourself

AMP #2: Leading Others

The Logic Behind the Structure

Why combine group formats with 1on1 executive coaching? 3 Reasons

Testimonials

What Our Clients Say

Past Clients

Rippling logo First Round logo Blend logo Truework logo Patreon logo Galvanize logo Imperfect Foods logo Mosaic logo Klarity logo

Meet Our Team

Working with rapidly growing teams and leaders since 2014 to build more peaceful productivity and radical response-ability across their organizations and their lives.

Unlocking a deeper connection within organizational leaders so they can become better leaders, build healthier communities, and create meaningful, sustainable impact. Transforming people and teams since 2012.

Helping social impact leaders since 2008 articulate their values, visions, and strategies, attract talent and capital, and grow themselves and their teams.

FAQs

Frequently Asked Questions

What’s the origin of AMP?

AMP is a project of the Brain-Based Workplace, an organizational development and executive coaching company founded in 2014 and focused on high-growth startups expanding their focus from building a product to building a team and organization. We have spent the past 8 years crystallizing the differentiating factors in leaders and startups whose teams thrived versus those whose teams faltered, as well as between those leaders who kept growing and those who flailed and/or burned out. We have woven together our most impactful offerings into a cohesive, integrated program and framework to serve startup founders and leaders at key inflection points in their company growth and their own development as a leader and a person. We first launched AMP in 2019.

What are the COVID policies?

We require all participants and facilitators to be fully vaccinated and have booster shots. We will also do rapid testing before entry into the retreat facility.

Who is AMP not for?

AMP is not for people who want to come and burnish their reputation or credentials in the startup world.

While we are excited about the connections participants make with each other, the focus of AMP is not on networking; it’s on developing your self and navigating interpersonal dynamics.

AMP is distinctly not for people who want to check the box like signing up for a gym membership in the new year or who want to just add another experience to their lives like an exciting vacation.

When does AMP start? When are the retreats?

The next AMP #1 cohort starts in late January 2023. The retreat will be in March 2023. (Wednesday evening to Sunday afternoon).

What are the retreats like? What do they involve?

The first retreat focuses on cultivating mindfulness (focus, clarity, and balance), articulating your purpose, then noticing and transforming the reactive habits within you that distract you from that purpose and from leading yourself towards it. In the first half of the retreat, we will practice mindfulness (almost entirely) in silence through sitting meditation, walking meditation, yoga, and more. Then we will move into more reflective exercises and facilitated work in groups with the other founders and senior executives, seeing the common dynamics that arise as people step more fully into leadership. This retreat will help you access a spaciousness that is often elusive in the fast-paced startup world, then will stretch you to explore the deepest parts of what’s driving you, the creative and reactive parts, ones you might not want to look at. Using the spaciousness and mindfulness you’ve been developing, we will guide you to uncover the power of those raw parts and how to channel them as a leader.
 
The second retreat focuses on interpersonal interactions and dynamics, applying mindfulness to turn confusion and conflict into clarity and connection. While the first retreat draws out vulnerability through self exploration, the second one will stretch your vulnerability by practicing in a relational context. Through both structure exercises and practice within the group, you will strengthen your feedback muscles, expand your awareness of how others experience you, and highlight where you are reacting out of fear and where you can respond more intentionally and authentically instead.

Where will the retreats be? (Everything else is virtual)

The retreats will be held in the San Francisco Bay Area.

Who's eligible for AMP?

Founders and senior executives of startups. Participants must have an active, existing commitment to their own growth, as well as a willingness to take deep and often uncomfortable looks at themselves and their leadership to see where they can grow.

AMP is a great fit for leaders whose startups have found product-market fit and are growing rapidly. That said, if your startup is pre or post that phase and you think the program is a great fit for you, we can have a conversation to explore that.

Can I come alone or with teammates?

Both are possible. Because you will be in a cohort with other founders and senior execs, you’ll get a rich group experience either way.
 
That said, our goal is for you to use your takeaways from AMP to shape your organization, a possibility made much easier if you have other senior teammates co-authoring this effort. This means that if you have teammates who resonate with the Applied Mindfulness approach, we encourage you to invite them to join you. One added benefit is that going through this kind of experience with a teammate tends to forge deeply trusting, supportive relationships based on a profound connection and vulnerability.

How can I apply?

Email [email protected] to express your interest. We’ll ask you to fill out an application and set up a 1on1 interview to assess mutual fit.

What’s the time commitment?

The timeline is a good place to start. Behind this question might be a deeper question, “I already have more to do than I have time for. How much time is this going to take?” Our belief—and experience working with hundreds of startup leaders—is that this is a time investment, not a time expense. Implementing the takeaways from AMP will save you significantly more time than you will invest. One past client noted that a few changes in his Operating System almost immediately saved him about 4 hours per week—a pattern maintained when we checked in two years later.

Concretely, in addition to the long-weekend retreat, the synchronous time commitment is about 4 hours per month (3 hours for one monthly workshop, and 1 hour for 1on1 executive coaching). Beyond some reading and reflection prep (another 15-30 minutes per week), the tasks you will take on are hopefully what you are doing already in leading yourself and building out your team and organization.

This might amount to about 2% of your time over the course of the program. We’re confident you can get an outsized return on that investment if you are committed to your own learning.